Marketing

Marketing

Rationale:

Marketing is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organisation, both strategically and operationally. This qualification is aimed at people who wish to develop an understanding of the marketing principles and practices. This qualification provides broad knowledge and skills needed in marketing and its sub-fields.


Learning assumed to be in place:

Communication and Mathematical Literacy at NQF L3 or equivalent (Grade 11).

Computer literacy at NQF L3 (Grade 11).

Purpose:

Marketing is designed for people already in marketing or aspire to a similar career.The qualification allows the learner to work towards a nationally recognized professional qualification. It aims to develop individuals who wish to be qualified in on the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research.The qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieve personal, learning and career goals. People involved or wanting to work in Marketing will access this qualification. It will also serve as an entry qualification into the higher levels of marketing qualifications.

The FETC Marketing is aiming at producing knowledgeable, skilled marketers who are able to contribute to improved productivity and efficiency within the marketing industry.


The learners who complete the qualification will be able to work as:

•       Marketing Managers

•       Marketing Assistants

•       Product Managers

•       Public Relations Managers

•       Category Managers

•       Database Administrators

•       Marketing Assistants


Other information:

The course will be are offered as an e-learning course which learners can complete at their own pace estimated duration is 12-18 months. Classroom-based training

to be completed within 12 months.

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